Democrat staff honored with state advertising awards
Published 12:10 am Sunday, February 1, 2015
JACKSON — The Natchez Democrat’s sales and marketing team won 38 total awards, including 14 first-place awards and first in the overall advertising excellence category, Saturday at the Mississippi Press Association’s Mid-Winter Conference Better Newspaper Advertising Awards luncheon.
Among the first-place awards were honors for the football section, Citizen of the Year and the Community Calendar.
In most categories, The Democrat competes against other Mississippi newspapers with a similar circulation size — between 9,000 and 15,000 daily — including The Hattiesburg American, The Vicksburg Post, The Commercial Dispatch (Columbus), The Meridian Star, The (McComb) Enterprise-Journal and others. In other categories, The Democrat competes against either all daily newspapers in the state or against larger dailies.
First-place awards included:
•Advertising Excellence — staff.
•Institutional Advertisement (black and white) — Concordia Bank & Trust Co.-Since 1903 — Catherine Boone.
•Healthcare Advertisement (black and white) — Arabella Massage Therapy-Reclaim Your Day — Lynn Beach Smith.
•Financial Advertisement (black and white) — Old South Federal Credit Union-We make loans — Smith.
•Service Advertisement (black and white) — Green Alliance-Divert it — Boone.
•Retail Advertisement (color) — Jack+Stella-New Spring Arrivals — Justin Clarkston.
•Small Space Ad (black and white) — Natchez Mall-Celebrate Dad — Boone.
•Editorial Special Section (newsprint) — Citizen of the Year — staff.
•Editorial Special Section (glossy) — Football 201• — staff.
•Advertising Special Section (newsprint) — Dining Guide — staff.
•Series of Ads — Natchez Inc. — Clarkston.
•Classified Display Ad — Heritage Chrysler, Dodge, Jeep, Ram — Smith.
•Advertising promotion — Football Pages 201• — staff
•Niche Product — Community Calendar — staff.
Second-place awards included:
•Institutional Advertisement (black and white) — Trinity-Join the Trinity Family —Smith.
•Financial Advertisement (black and white) — Boone.
•Retail Advertisement (color) — Clarkston.
•Institutional Advertisement (color) — Smith.
•Small Space Ad (black and white) — Clarkston.
•Grocery or Restaurant Advertisement (color) — Clarkston.
•Advertising Special Section (newsprint) — In their Honor — staff.
•Theme Page — Cartoon map — staff.
•Online Advertisement — Trinity Episcopal Day School — Smith.
•Magazine Advertisement — Smith.
•Silver Dollar Idea — Football Pages — staff.
•Magazine periodical — Natchez the Magazine — staff.
Third-place awards included:
•Retail Advertisement (black and white) — Clarkston .
•Healthcare Advertisement (black and white) — Clarkston.
•Financial Advertisement (black and white) — Boone.
•Grocery or restaurant advertisement (black and white) — Smith.
•Institutional Advertisement (color) — Clarkston
•Healthcare Advertisement (color) — Podiatry group — Smith.
•Financial Advertisement (color) — United Mississippi Bank— Rita Brooks.
•Grocery or Restaurant Advertisement (color) — Clarkston.
•Editorial Special Section (newsprint) — Health Care — staff.
•Small Space Ad (color) — Clarkston.
• Series of Ads — United Mississippi Bank — Brooks.
• House Ad Circulation — Natchez the Magazine — staff.