by Sabrina Simms

VIDALIA — Whether monogramming or customizing for a favorite sports team, family reunion, club, organization or just for fun, All That Glitters on 201-A Carter St. allows Miss-Lou residents to do so without waiting around for an online shipment.

Store owner and Delta Charter School teacher Dana Rogillio said customized jewelry, shirts, bags, cups or hair bows can be made at her store within a single day or up to one week, depending on the size of the order or how much business the store has.

Rogillio said she saw a business opportunity waiting, with what is and isn’t being offered by local stores.

“We make custom shirts,” Rogillio said. “A lot of people have cricuts and silhouettes here but can’t make the vinyl. You have to order it online and wait three or four days for it to get here.”

She said she saw a simple solution to the problem — pre-order materials for them to be ready for customers.

“When I thought about opening a store, I decided to get all of the blank T-shirts and stuff to put the designs on and order the vinyl. That way it will be here in town so people can just come get it.”

Rogillio said when ATG opened on St. Patrick’s Day, business was booming.

Rogillio was born and raised in Natchez and moved around for a while before settling in Vidalia six years ago.

Her business began with custom-made bows — some with team logos and others with sparkly initials — and eventually requests for them became so numerous that Rogillio decided to branch out and apply for a business license.

Hair bows sell between $5 to $25 depending on their size and how much customization is added to them. Customized T-shirts cost $14 to $25.

Rogillio said ATG also carries high-end, gently used Louis Vuitton handbags at more than reasonable prices and clothing from Arlene’s Boutique, jewelry, candles, bath bombs and more.

“You always want a Louis Vuitton, but as a teacher, you can’t afford that,” Rogillio said. “People can actually afford them now.”

She said ATG houses merchandise from several business partners that all live and work locally.

“All of our stuff comes from local vendors,” Rogillio said. “The little girl that makes (the bath bombs) is 12 and she goes to (DCS).”

She said ATG is expecting more merchandise to be shipped within the next several weeks.

“It feels sort of empty right now,” Rogillio said. “But we’re expecting more. … It’s just custom clothes, a boutique and a gift shop.”

Rogillio said she hopes ATG will have its official grand opening in May, but the store is currently open 10 a.m. to 6 p.m. Tuesday through Saturday.