NATCHEZ — When Zachary Robinson takes a stroll along the Natchez bluff on a sunny afternoon, it isn’t long before people start seeking him out.

It could be because he has a nice, big umbrella under which one can find a temporary shade, but it’s more likely the cool refreshment he’s offering under his business nom de plume, “Popsy the Popsicle Guy.”

Robinson is pushing Natchez’s first — or at least, the first in a long time — mobile food cart along the bluff and downtown area. He hits the streets just about the time most people are taking off for the afternoon, working from 4 to 9 p.m. most days.

While he’s selling waters and sodas to the crowds there, it’s the frozen treats that really stand out in the heat.

The treats — Popsy Pops, which come from Tupelo — are made with fresh fruit, organic or otherwise naturally grown ingredients, including sweeteners.

“They are gourmet popsicles, organic, with real fruit, and they come from the fruit farm to the company to the street,” Robinson said.

“All of the ingredients are hand prepared — the key lime pie popsicle even has actual bread crumbs.”

Flavors offered include cookies and cream, watermelon, blackberry lavender lemonade, orange, strawberry, strawberry cheesecake, Hawaiian cooler and key lime pie.

The cart is associated with Rolling River Roasters, and has received a mobile food cart permit to go anywhere it can be taken.

“We have been working, trying to get a cart vendor on the bluff for a long time because of the people walking there,” Rolling River Co-Owner René Adams said.

Robinson said crowds on the bluff have responded very well to the cart business.

“There are a lot of people out there exercising, walking, walking their dogs or kids or even playing Pokemon GO, and they like that they have a lot to choose from to stay hydrated.”

Moving the cart around in the late summer heat hasn’t proven too difficult, Robinson said.

“For some individuals, it would be heavy, but I am in shape so for me it is bearable,” he said.

Adams said the cart business might expand if its initial success continues.

“If it goes well, we have the plans to get a hot dog cart in the fall, and will be doing sandwiches and hot dogs on the bluff as well,” she said. “We just see it as a fun enhancement for the people out there.”