FERRIDAY — Big River Broadcasting recently announced Andy Guida, 33, has taken the helm as the company’s operations manager and program director. In addition to overseeing duties regarding the operation of 107.1 The River and 104.7 The Gator, Guida will be tweaking the sounds of the two stations.

The River features roughly four decades worth of rock, pop and alternative music, while The Gator broadcasts a “classic country” format.

“With the direction country music has been going for last several years, there is a huge market for that traditional country sound for which The Gator is known,” Guida said. “We’ll be expanding the music library as well as putting on new features and shows, but the format will remain steady.”

“We are extremely excited to be launching a brand new concept for local FM radio in the Miss-Lou, with a show that will air on 107 called ‘Saturday Night Jam Session.’”

The show features hard rock, metal and alternative from the 80s, 90s, and 2000s in practically a commercial-free format.

“Each hour there will be 59-minute blocks of commercial free music,” Guida said. “I think people are going to be very excited with some of the things we have planned.”

Before accepting the position at Big River, Guida spent five years with First Natchez Radio Group where he served as news director, sports director and production director, as well as being an on-air personality and talk show host. He was also the program director for two of the group’s stations.

The River, 107.1, (KFNV-FM) is licensed to Ferriday and 104.7 The Gator (KWTG-FM) is licensed to Vidalia. Both stations are within the Natchez market.