NATCHEZ — Rather than hanging its proverbial head and sitting lazily at the top of the “country’s-fattest” list, Mississippi has an opportunity to inspire the nation.

A new 12-month, statewide campaign launching in January aims to tighten belts and get the ball rolling to remove Mississippi’s rank as the No. 1 state for obesity.

Mississippians are 34 percent obese, per capita, with the percentage steadily increasing in the past nine years, according to data by the Centers for Disease Control. Mississippi has held its rank for six years.

Anthony and Janell Edwards, a husband and wife team who run a youth center in Jefferson County, pitched their campaign called “Let’s Move Mississippi from Fat to Fit” to the Adams County Board of Supervisors at Monday’s board meeting.

“Mobilization is the key,” Janell said.

“Let’s bring walking groups and exercise clubs and those that already have grant money together under one nucleus. We can be inspiration for the nation.”

Anthony said he wants support from all 82 counties and as many registered members of the campaign as possible. Janell said larger numbers of people who sign up will mean more corporate sponsorships to build the campaign.

Janell said the health of children makes obesity an urgent issue, and adults need to lead the way.

The CDC states that obese young people are at risk for health problems during their youth and as adults and are more likely to become obese.

“Our children will eat how we eat and do what we do! So let’s come together and mobilize for our children,” the release said.

Janell said school, government and medical leaders and parents must lead the way for the community and its children to have healthier lifestyles.

“(Leaders) must rise to this charge…because if we do not, we are signing an early death certificate and a poor quality of life for our future generations — our children,” the release said.

Janell said the country’s $2.2 trillion health budget will continue to increase with the increase in obesity rates unless a pattern is reversed.

Money saved on health care could be better-spent on education, Janell said.

Highlights of the $50 membership include:

weigh-ins and health screenings

discounts at participating local businesses

walking and exercise groups

monthly health seminars and news letters

a registration bag and a T-shirt.

opportunities to win cash and prizes

The campaign was initiated through the Edwards’ nonprofit, Fayette Community Service Organization, which is where they Let’s Move registration fees will go toward, Janell.

The board voted unanimously to adopt an official resolution of support for the Let’s Move Mississippi campaign. Board President Darryl Grennell made the motion.

Janell encouraged those interested should preregister to help lure corporate sponsors with a large pool of committed members.

A registry incentive program allows members to earn back the $50 fee plus a $10 bonus for encouraging three other people to sign up.

To preregister or for more information on the campaign, visit www.live-2give.com.